With the rise of companies being more open to hiring remote workers, a lot of people are now looking at what kind of jobs they themselves can do from their own homes. There are several work-from-home jobs available on the market, but one particularly popular option is becoming a social media manager.
What is a Social Media Manager?
In a nutshell, social media managers serve as the bridge of a brand looking to convert fans and followers into paying – and even loyal – customers. They handle different channels where a company communicates its brand and engages with its target market. Without social media managers, a brand’s social media may end up inconsistent and invaluable to the company’s audience.
Because branding and engagement are essential in business today, social media managers have a number of responsibilities. Depending on the company, these may include at least the following tasks:
- Developing of a social media content plan
- Building and measuring engagement with followers and fans
- Managing publicly-shared content of the business or brand
- Maximizing search engine optimization (SEO)
- Converting followers into paying customers
What Channels Do Social Media Managers Handle?
One common myth about social media managers is that they’re only limited to working on Facebook. While Facebook is currently one of the most important social networks in the market, it’s far from the only one.
To be a good social media manager means dipping your toes into all kinds of social media, including popular channels like Twitter, Instagram, Snapchat, and even YouTube. It also means keeping an eye out for the next big thing on social media and then learning as much about it as possible in the most efficient way.
Depending on the company, even the brand’s website can be included in this scope. Social media management transcends just one channel and covers several online touchpoints of a brand.
What Skills Are Needed to Become a Social Media Manager?
Because social media managers do more than just schedule the next post a brand has, there are a number of skills you’ll need to successfully start a career in social media management.
Content Plan Creation
Mastering how to produce content plans is essential in any social media job. This task involves generating different types of posts throughout a given schedule. To effectively create a great content plan means combining valuable content the company or brand’s target market will engage with, as well timing it well to be able to get the best possible reach. Here, knowledge in SEO is also a plus.
Social Media Advertising
Most, if not all, social networks have an advertising option for business pages. Knowing the basics of how they work is necessary for a social media manager to create a great content plan and advertising schedule.
To really engage fans and followers, having great copywriting skills is vital. This writing can range from crafting campaign titles to product descriptions and event details – and even writing full-blown articles for website blogs.
Coming up with a content plan now involves being able to do at least simple designs to accompany social media posts. Visuals are key to engaging followers, and a good social media manager has an eye for design and can communicate through visuals.
Social media means dealing with real people. Good PR skills is a must because it can make or break the relationship followers have with the company or brand. Also, a great and clean personality while handling company accounts is also a top requirement.